Virtual Reality
Mountain Dew
NBA All-Stars 2020
Mountain Dew tasked the myself and the team at Production Plus to create them a three floor interactive hub in the heart of Fullerton Market in Downtown Chicago. Our team working on dozen of projects at the same time needed a medium to visualize what this space would look like at the end. Starting with a point cloud scan we were able to rebuild the event space in Cinema 4D that was accurate to 1/16th of an inch. We then imported our design into Unreal Engine and with the Oculus Quest VR system were able to walk the final event space without ever stepping foot in it till load-in date.
This also gave us the opportunity to send the headset via UPS to the client so they as well could walk the space thousands of miles away.
Event Space in VR
Our teams first dive into VR was taking designs that were done in Cinema 4D and bringing them into a VR space. Once we knew this was possible it gave us a better understanding of the space, being able to “walk” the area and understand how the layout would effect traffic.